Got a half day? We’ll help you kickstart your sales and marketing.
Our expert instructors deliver live sales and marketing training in compact half-day workshops. You’ll work on your business in class and put your learning into action right after.
We’ve designed our workshops for CEOs, founders, marketing and sales leaders, and other members who want to supercharge growth but don’t have a ton of extra time. That’s why you can expect more than just theory. These are interactive, engaging workshops. You’ll work on your business in class and leave with a plan to make the change you need to grow.
Upcoming workshops
Workshop
Scaling sales: How to transition from founder-led
Instructor: Sarah Morrill
Learn how to transition from founder-led sales to an integrated organizational approach. Together, we’ll audit your sales function, identify what’s needed and build a plan to put it into practice. We’ll also share best practices in designing a sales process and building a team to support your next phase of growth.
December 1, 2024
Calgary, Alberta
8:30 a.m. – 12:00 p.m.
$575 for one person / $500 for a second team member
If you’re in a company that’s ready to grow, but not sure how to scale your sales, this workshop can help you start your journey.
Who is it for?
Founders and CEOs seeking to step back from sales
Sales leaders/teams who are taking over sales from founders
New sales hires
321 alumni looking for a brush-up
Companies selling to businesses (B2B)
What are the workshop outcomes?
Audit your current sales process and identify strengths/gaps
Understand types of sales roles and what to consider when hiring
Learn best practices on designing a sales process to support team expansion
Build your 30-60-90-day sprint plan to put it all into action
Workshop
Lean marketing:Build a 6-month campaign plan that drives growth
Instructor: Chantel Elliott
Learn how to create lean campaigns that deliver results. Together, we’ll assess your current marketing activity to define what’s working and what isn’t. Then, we’ll map out your marketing plan for the next six months. By the time we’re done, you’ll have a sprint plan you can put into action.
December 5, 2024
Calgary, Alberta
8:30 a.m. – 12:00 p.m.
$575 for one person / $500 for a second team member
If you want to learn how to build (and execute!) a smart, lean marketing plan that will drive results, this workshop is for you.
Who is it for?
Startup founders and CEOs needing a marketing plan to support sales
Marketing leaders and team members
321 alumni looking for a brush-up
Companies selling to businesses (B2B)
What are the workshop outcomes?
Assess your existing marketing activity to identify strengths/gaps
Learn best practices to develop marketing plans & campaigns
Develop a 6-month marketing plan, using our lean planning approach and template
Build your sprint plan to put it into action over the next 90 days
Custom marketing and sales workshops.
Don’t see exactly what you need? We’ll build you a custom workshop.
With decades of experience in marketing and sales, we’ve seen pretty much every strategic and tactical challenge imaginable. If there’s something specific your team needs help with, we can customize a workshop to deliver the results you need.
What was truly unique about 321 was that we could put the learning into action right away. We were thrilled with the impact it had on our business in such a short time.”
Aaron Karton President, FieldPro Software
We’ve put multiple employees through 321’s courses because it gives us a common language across our sales and marketing teams. It also forces us to regularly review our strategy and processes to ensure we’re focusing on the right priorities.”
Ed Chow VP, Business Development
Growing our company through great sales and marketing is every bit as important to us as a social enterprise. Without 321, HelpSeeker would be years behind where we are now.”
Alina Turner CEO & Co-Founder, Helpseeker
Meet our lead facilitators.
Our workshops are taught by deeply experienced entrepreneurs.
Sarah Morrill
Sarah has 15+ years of business development, marketing, and growth roles at both startups and scaleups. She’s a mentor to entrepreneurs and has also worked as a marketing and business development consultant for a decade. Sarah facilitates 321’s Lean Sales course and the OnRamp Lean Sales Bootcamp. She also leads sales for 321.
Chantel Elliott
Chantel has 25+ years of marketing leadership experience in startups, large organizations, and marketing agencies and over 10 years as an entrepreneur. As Partner at Material Insight, Chantel provided strategic marketing leadership to over 24 companies over 9 years. She facilitates 321’s Growth Marketing course and the OnRamp Growth Marketing Bootcamp.
Register now to save your spot in an upcoming workshop.
We deliver our workshops live. Each takes about half a day.
I’m interested in a workshop but you aren’t coming to my city or town. What should I do?
We do build customized workshops, depending on your group size. Let’s talk about what you need and how we can help. Get notified about our upcoming workshops here.
How experienced is 321 in program design?
Very. In fact, we’ve helped over 500 companies transform their marketing and sales over the last decade. We know what works, what doesn’t, and how to make sure our clients get the impact they need. One key learning? You need to work on your business during the course, not after. Theory is important. Results are critical. So, we get you right to work when you sit down in one of our workshops.
How much do 321 workshops cost?
Our workshops are $575 for one person and $500 for a second team member. You can also save 10% when you buy two workshops. Contact us for larger team discounts.
I’m not experienced in marketing or sales. Is this workshop for me?
Absolutely. We work with everyone from C-level sales and marketing executives to technical founders and experts to junior team members who are just getting their feet underneath them. We try to demystify marketing and sales and get down to the practical things you and your team can do today to make a difference for your business.
Who are the instructors of 321 workshops?
We have a number of program leads – including Chantel Elliott and Sarah Morrill – all of whom are senior leaders in sales and marketing. Learn more about them on this page.
