Level up your marketing engine
Is marketing a key driver of your growth? Or are you spending a lot (of time or $) on marketing, but not getting results? Need more leads to fill the top of your funnel? Not sure of what flavour of marketing you need to win? Or how best you can execute? 321 can help.
Who's it for?
Founders & Non-Marketing Execs
Maybe you’re new to marketing (hello, technical founders!), and “don’t know what you don’t know”… but need t to know how marketing can drive growth, the skills you need on your team, and how much to invest.
You’ve done marketing before, but it’s different now. Your past experience in brand and marcom hasn’t armed you with what you need to win in your current role – namely, running campaigns to drive growth.
Maybe you are a marketing newbie, or want to understand how to collaborate better with marketing. Perhaps you’re a new venture and want to get things “right” at the start – or need guidance as you pivot.
In 321’s Growth Marketing course, you’ll learn how to build – or level up – your marketing engine so that it can be a driver of your growth.
You’ll learn to do the kind of marketing that leads to revenue – like designing and executing great marketing campaigns, creating great market assets and sales tools, and crafting marketing messages that resonate with your prospects. And you’ll learn while doing – applying your mad new skills in your business, in real-time.
So, whether you’re just starting out with marketing, looking to scale up, or need to fix what isn’t working, Growth marketing is the course for you.
Clarify your target markets, segments and customers
Learn the key elements of branding
Develop your marketing messages
Learn and practice copywriting basics
Assess what marketing campaigns you need – and design one (or more)
Map out the sales tools and marketing assets you need
Identify your key metrics to assess your marketing ROI
Assess the marketing team and “stack” you need to execute
What people are saying
As the head of Revenue Generation, I put my entire sales and marketing team through 321 Growth Academy's sales and marketing courses, and highly recommend the program(s) to technology companies and startups looking to grow.
We were successful as a team at achieving triple digit growth year over year, and 321 was an important contributor to our success.
How it works
Growth Marketing is not “typical” training. It’s a combination of online learning, lively peer discussions and 1:1 support – all led and facilitated by 321 experts. And designed so you make real progress in building (or optimizing) your marketing engine – each and every week.
Learn – on your own time
Self-drive through our online content to learn the key concepts, and use the 321 worksheets and templates to apply learnings in real-time
Workshop it – with 321 and your peers
Connect every week (hello Zoom!) with your cohort to discuss, answer questions, share real-life examples and check-in on your progress – to keep you on track and to drive to outcomes
Get 1:1 support
Use your “ride-a-long” sessions that provide additional coaching and feedback for your team from 321 experts
Why Growth Marketing?
From strategy to specifics
Yes, we go into the nitty gritty on marketing tactics. But we also guide you through the strategy bits needed to do great marketing – like understanding your target customer, value, differentiation, and unit economics
Both expert & peer support
You’ll learn from 321 experts and guests, who’ve been there, done that (in spades). But you’ll also learn a ton – and more than you might expect – from your peers in your cohort
The fun (and learning) doesn’t stop when your course ends. We wrap up with Demo Day to celebrate your progress with some friends of 321. And as alumni – and part of the 321 community – you can connect with others in our network (including investors), and attend our events to keep learning
Cost / details
The first person from your company will be $1299 plus applicable taxes and Eventbrite fees.
The next person from your company will be $400 plus applicable taxes and Eventbrite fees.
There are some great job grants available to fund 2/3 of eligible training costs.
Experienced Marketing Executive
In addition, we count these “friends of 321” as part of our broader team. They often chime in as guest speakers in 321 courses.
If you’re still undecided, check out some additional information to help you decide